Too Good To Go's Campaign

Title — Aren't We Forgetting Something 
Project type — art direction | graphic designer
Field — health | food | waste

Software — adobe photoshop | adobe illsutrator 

Collaboration — Sophie Nguyen, Anh Phan

Course — CRI 630: Advertising

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This is an assignment for my Advertising class for the company Too Good To Go. The purpose of the campaign is to increase brand awareness and food waste consciousness amongst Gen Z and Millenials and promote the newly extended product line of recycled bags with a CTA of donating fruit peels. The campaign produces an emotional connection with its audience through funny, trendy and “cool" visual designs and narratives using print media and viral marketing on social media, which helps people think beyond the food waste itself.