
LYNN NGUYEN
GAEA Cosmetics
Title — GAEA Cosmetics
Project type — art direction | photo retoucher
Field — fashion | beauty
Software — adobe photoshop | adobe lightroom
Collaboration — Minh Hang, Mun, Chi Bee, BHAT
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GAEA /ˈdʒiːə/ ––– the Ancient Greek personification of the Earth, the Mother of Everything Beautiful in the world
In this commercial photography project, we visualize the photo concept based on Mother Nature. We discovered the combination between complementary colours and minimal aesthetics complement the etheric characteristics of products.
We came up with the message “Power on the green living mode,” inspired by the shutdown icon, to urge skincare lovers to start using green products.
The reason why we chose GAEA as the brand name is due to the similarity of the brand name’s initial “G” and the shutdown icon