GAEA Cosmetics

Title — GAEA Cosmetics
Project type — art direction | photo retoucher 
Field — fashion | beauty

Software — adobe photoshop | adobe lightroom 

Collaboration — Minh Hang, Mun, Chi Bee, BHAT

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GAEA /ˈdʒiːə/ ––– the Ancient Greek personification of the Earth, the Mother of Everything Beautiful in the world

 

In this commercial photography project, we visualize the photo concept based on Mother Nature. We discovered the combination between complementary colours and minimal aesthetics complement the etheric characteristics of products.

 

We came up with the message “Power on the green living mode,” inspired by the shutdown icon, to urge skincare lovers to start using green products.

The reason why we chose GAEA as the brand name is due to the similarity of the brand name’s initial “G” and the shutdown icon